Friday, July 24, 2015

Creating Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

To begin with, you should determine the final size for your photos. Take note that your trade show exhibit designs are meant to be livelier than they used to be. That is the reason why you have to include the best photos of your products or even that of your team to add more credibility to your own brand.

Pick the right colors. Consult the rest of your team regarding this one. Yes, you have to stick with the colors of your company but that does not mean you cannot spice things up a little bit. When you divert from your original path in the right way, that is the time that good things would come to you.

You should have the best design tools with you. If you are going to paint the posters yourself, then be sure that you have the talent and time for that. However, you can also call out the people from your IT department to help you out with your design software. Just be resourceful with the situation which you are in as of the moment.

You need to be wise with the decisions that you are making. If the first draft of the design does not appeal to you that much, then you are encouraged to change. It does not matter if you would have a lot of revisions in here. What is important is that you are wiling to finish what you have started.

You need to add more depth to what you have created. Remember that optical illusion is one of your keys to success. If you would put something in your booth that no one has ever seen before, then it is guaranteed to make all the noise that you have anticipated. You just have to be ready for that.

Put some marks on the things that are needed to be cut. Take note that you are not allowed to settle for anything less than perfect. With that kind of principle, you will have no trouble in achieving the exact results that can make you happy. Thus, be strict with all of your project rules and terms.

Mainly focus on your brand. Those images and other texts are just helping agents. If you have the name of your company in the largest font, then people would know whom they are talking to. When that happens, then it would not be that hard for you to start with your sales pitch.

Overall, perform your greatest and that will be it. Your brand will gain the right amount of exposure during the event. It will never be a lost cause for you and you shall be happy that you managed to go through it.




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