Thursday, June 18, 2015

Understanding Facebook Marketing

By Meagan Smith


We all know how big Facebook has become, with millions of users using the site each and everyday its an opportunity for small and big businesses to reach a wider audience. If you been wandering about how to take advantage of this social goldmine then in this article we will give you a few tips to help you out.

Your very first step to take advantage of the Facebook wave is to get yourself a fan page for your business. This will be your business page which you will use to engage with your customers and make sure you provide an excellent customer service. You can also use it to provide tips and add value and information about your products and services. Connecting with your audience will also help your business reputation.

Consider Facebook a type of content-sharing venue. It isn't just informal chit-chat, it can be a large content format. Treat it as a marketing medium. Post real blog posts to promote your posts from other media channels to your Facebook page. Traffic volume to Facebook pages tend to be quite high depending on what type of content you share.

If you want to only target current customers, use "custom audiences". This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign. Facebook advertisements can help your marketing goals. You can alter your ad to your customer base to maximize profit. You can use your own budget, doing as little or as much as you want to do. Additionally, you don't have to make a commitment that's long-term. Your ad can be stopped any time.

Growing your Facebook page organically is also important, you can do giveaways, contests and anything you can think of to entice people to signup for your email list. Facebook can be a goldmine if you use it correctly for your business. We hope you take this advice and start implementing everything we mentioned in this article to achieve better results with your business.




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